OUR MISSION

OUR MISSION

If fashion continues along the current path, the industry will be responsible for a quarter of the world’s carbon emissions by 2050. Try to wrap your head around that disturbing fact. 

We are on a mission to prove that fashion brands can rely on sustainability as a bearing principle, all the way from design to fabric choices to packaging, compromising neither aesthetics nor values.

While we applaud the fact that carbon-neutrality has, at long last, become the gold standard of sustainability in the fashion industry, neutrality simply isn't going to cut it in the long run. Our ambitions for Diamond Day are much higher - our goal is to be carbon-negative. We will never subscribe to the regular cyclical seasonal collections of 'fast fashion' - on the contrary, we strive to make garments that can serve more than one purpose and that are highly durable and long-lasting.

Doing right by Mother Nature and her inhabitants is at the very core of Diamond Day and this principle guides our every decision - strategically as well as design-wise.

We want to be the go-to brand of fashionable progressives, wanting to do their part to limit climate change, without compromising style or passion. Achieving this goal, we can have the greatest possible impact in an industry that thrives on doing business irresponsibly.